Sarah Whitman
I create and improve content.
As an independent writer and editor, I bring structure and clarity to any project I take on. Organization is the name of my game.
PROJECTS
edibleohiovalley.com
Churchill’s Fine Teas
Cincinnati may be best known for its craft beer, but there’s a different type of brewing that’s garnering attention for one local company. Churchill's Fine Teas at Findlay Market recently won first place in the Flavored Black Tea category of a global tea competition for its lemon-infused black tea.
edibleohiovalley.com
Nija Foods
What’s in a name? For Nija Foods founder/owner Kirana Rao, MS, RD, everything.
The word ‘Nija’ means ‘real’ or ‘truth,’ which is the essence of Rao’s food production company specializing in nut milks and nut creams flavored with spices, herbs, and homemade extracts.
edibleohiovalley.com
Easter Rising Farm
At Easter Rising Farm, farming is a family—and friends—affair.
edibleohiovalley.com
Clifton Gaslight District
Take a walk down Ludlow Avenue, the main drag in Clifton’s Gaslight district, and you’ll find decades-old food spots along with newer restaurants. But whether you’re seeking out the tried-and-true or trying something new, there’s one recently arrived store you don’t want to miss: Clifton Market.
edibleohiovalley.com
Muse Café
Thanks to the efforts of its most passionate citizens, Cincinnati’s Westwood neighborhood is undergoing an unmistakable revitalization. But as shops and events sprang up around the historic town hall, it was clear that one thing was missing: a community gathering place. Thanks to Muse Café, which opened last July, that’s no longer a problem.
HOW magazine
Celebrating Illustration: 25 Iconic Illustrated HOW Covers
Since day one, HOW has worked with the biggest names along with many rising stars in the illustration industry and beyond, from Ivan Chermayoff, David Carson, Rick Valicenti, Jonathan Hoefler, Dana Tanamachi and House Industries to Yulia Brodskaya, Melissa McFeeters, Jen Adrion and Omar Noory. Here’s a look back at 25 of our most iconic illustrated magazine covers. Don’t forget to vote for your favorites!
HOW magazine
Zulu Alpha Kilo’s Joy Ride: A Harley Davidson Cafe
Harley-Davidson had an image problem. While younger riders respected the iconic brand, they didn’t see themselves as the stereotypical tattooed bikers of yesteryear. So Zulu Alpha Kilo aimed to build a welcoming space that focused on the brand’s old-world craftsmanship and authenticity, and where tech-weary millennials could engage with Harley on an emotional level.
HOW magazine
Thoughtful Packaging Design from ThoughtMatter
For its debut holiday gift, New York City–based ThoughtMatter wanted to create something that was useful, not just beautiful. The design studio worked with Hudson Valley’s Field Apothecary to identify unexpected flavor profiles that were made into herbal, floral and curry bitters.
HOW magazine
Take Note: Epic Inspiration for Client Gifts
IN THIS AGE OF digital communication, the tactile qualities of design and print are still appreciated. So when it came time to create a gift for clients and prospects to kick off the 2017 financial year, WPA Pinfold teamed up with print specialist Epic to design a notebook that would demonstrate WPA Pinfold’s design skills in combination with added-value digital print technology.
HOW magazine
Triumphant Design: Award-Winning Logo Design from Ad Victorem
Ad Victorem (Latin for “Towards Victory”) has created hundreds of brand names and identities. But creating their own turned out to be their biggest challenge yet, one they likened to naming their own child.
HOW magazine
Yellow House’s Simple, Flexible, Resonant New Logo
Yellow House’s brand identity, inspired by social movement and activism design, is as big and resonant as its mission to leverage the power of art to transform communities.
edibleohiovalley.com
The Skeleton Root Winemakers
The Skeleton Root Winemakers opened in the northern area of Over-the-Rhine last September with a three-pronged mission: to bring winemaking back to the urban core, highlight Cincinnati’s winemaking history, and allow easy access to local wine.
HOW magazine
Music to My Mouth: Studio Album Released on Beer Can
Adam Ritchie Brand Direction took home a HOW award for one of the most unique album releases we've ever seen—on the side of a beer can.
HOW magazine
SFMOMA's Award-Winning Rebrand
The in-house team at the San Francisco Museum of Modern Art rebranded the beloved institution and took home Best of Show in HOW's In-House Design Awards.
HOW magazine
The Business Behind an Award-Winning Promotional Gift
The two sisters behind a HOW Promotion & Marketing Design Awards Best of Show–winning promotional gift built their business on gratitude and love.