Sarah Whitman

Sarah Whitman

I create and improve content.

As an independent writer and editor, I bring structure and clarity to any project I take on. Organization is the name of my game.

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The Skeleton Root Winemakers

The Skeleton Root Winemakers opened in the northern area of Over-the-Rhine last September with a three-pronged mission: to bring winemaking back to the urban core, highlight Cincinnati’s winemaking history, and allow easy access to local wine.

HOW magazine

Music to My Mouth: Studio Album Released on Beer Can

Adam Ritchie Brand Direction took home a HOW award for one of the most unique album releases we've ever seen—on the side of a beer can.

HOW magazine

SFMOMA's Award-Winning Rebrand

The in-house team at the San Francisco Museum of Modern Art rebranded the beloved institution and took home Best of Show in HOW's In-House Design Awards.

HOW magazine

The Business Behind an Award-Winning Promotional Gift

The two sisters behind a HOW Promotion & Marketing Design Awards Best of Show–winning promotional gift built their business on gratitude and love.

HOW magazine

THE REPUBLIK's Award-Winning Hotel Rebranding - HOW Design

When THE REPUBLIK tackled the rebranding for The Franklin Hotel, a boutique hotel located in Chapel Hill, NC, the agency sought to create a unique experience with a rich attraction that would reflect the tradition and student life in the area.

HOW magazine

When a Design Student Rebrands SpaceX - HOW Design

SpaceX, an American aerospace manufacturer that builds and launches advanced rockets and spacecraft, aims to make it possible for people to live on other planets. For an Art Center College of Design class project, Yuma Naito was instructed to rebrand SpaceX.

HOW magazine

Design Army: Crossing Boundaries in Magazine Design - HOW ...

Maryland Institute College of Art (MICA) is one of the oldest and most prestigious art schools in the country. When approached to help unite MICA’s 19 graduate programs through shared content, Design Army developed and designed a semiannual magazine to connect students, allowing them to share ideas, news and art.

Creative Workspace Solutions that Make Employees Happy

Want to fuel creativity in the workplace and keep your employees happy and engaged? It may be time to rethink your creative workspace.

HOW magazine

So Happy Together: Creativity & Collaboration at Spindletop Design

Learn how Texas creative studio Spindletop brings community, culture and collaboration to its design work.

HOW magazine

Letter-Perfect: The Gift of Hand-Drawn Letters - HOW Design

Since she was a child, Toronto-based Lesli Ink owner Lesli Ferguson has saved every heartfelt card she’s ever received, amassing boxes upon boxes. So for the holidays last year, Ferguson wanted to send her clients a card that they, too, would cherish.

Portfolio: Columbia Care

New York's first medical marijuana dispensary debuts in Manhattan’s Union Square

Upstarts: Molding the Next Generation of Designers

Maurice Woods and Inneract Project Bring Design Instruction to Bay Area Underserved Youth

Transportation Logistics: Veterans Ready to Roll into this Accelerating Field

UPS believes that hiring veterans is not only the right thing to do, but also the smart thing to do. That’s because veterans and those currently serving in the military have always contributed to the success of the 109-year-old company.

PR Tips for Creatives, from Creatives

If your creative firm’s public relations plan is nonexistent or dead in the water, don’t despair. Here, four pros share their best PR tips for generating positive media coverage for your company.

What to Do When You're Stuck in a Rut

Are you an independent creative professional stuck in a rut? Here’s how to kick the freelance funk.